Create a Messenger Sequence Campaign

A Messenger Sequence campaign sends staged messages after a trigger (opt-in, keyword, button) or on delays inside the bot. Exact path: Facebook Tools → Bot Manager → select the Page → Sequence Message Settings → Change Settings → Messenger Sequence (SMS/Email sequences may appear by plan). Respect Meta policies and messaging windows. Build on a non-production Page first.

Before you start

1. Enable Bot Connection; confirm Subscribers has people (or create an opt-in).
2. Draft the first three messages: one goal each + a sensible delay.
3. Prepare reusable templates in Postback Manager if needed.
4. Design around real engagement windows — cold blasts fail outside policy.

1) Open Bot Manager and find the card

1. Sidebar: Facebook Tools → Bot Manager.
2. Select the Page and wait for middle cards.
3. Scroll to Sequence Message Settings.

2) Open child cards: Messenger Sequence

1. Click Change settings.
2. The child card Messenger Sequence shows + Classic, + Flow Builder, and Lists.
3. SMS/Email Sequence (if shown) is plan-dependent — this guide focuses on Messenger.

3) Campaign list

1. Open Lists for the campaign table (Name / Last sent / Drip type…).
2. Review existing campaigns before creating a production sequence — empty table means none yet.

4) Create the campaign and add steps

1. From + Classic open + Add sequence (or Flow Builder).
2. Fill Campaign Name and pick Sequence type (Default / Custom / Checkbox / …).
3. Under Sequence time choose 24 hour promotional or Daily non-promotional, then assign a message per delay (30 mins, 1 Hour…).
4. Use the dropdown templates; respect the on-screen Message tag warning.
5. Save. Do not blast production from a tutorial session — test with a short delay first.

Practical tips

• One job per message.
• Short delays while testing, then lengthen.
• Pause immediately if complaints spike.
• One-off labeled blasts: Subscriber broadcast, not Sequence.

Common mistakes

• Looking for the wrong card title — English UI: Sequence Message Settings.
• Launching a long sequence to everyone without a small test group.
• Ignoring messaging windows when Meta rejects sends.
• Leaving a seasonal sequence running after the offer ends.

Related

Postback Manager · Subscribers · Broadcast · Non-spammy broadcast

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