Subscriber Broadcast by Labels (Inbox Path)

Inbox-linked Messenger broadcast uses Subscriber broadcast: pages, labels, Message tag, then the message template. Path: Facebook Tools → Broadcast → Subscriber broadcast → Create Campaign (Add subscriber broadcast screen). Prepare labels first — tags assignment.

Before you start

1. Tag target subscribers (and Exclude completed buyers if needed).
2. Confirm Bot Connection and plan limits.
3. Pick a Message Tag that matches the real purpose — never misuse a tag for cold promo.
4. Read non-spammy rules before a large segment.

1) Campaign details and Message Tag

1. Open create campaign; fill campaign name and pages.
2. Set broadcast type (e.g. Non Promo) and Message Tag.

2) Targeting and labels

1. In targeting options set filters and Target by labels / exclude labels.
2. Check expected recipient count before composing.

3) Message template before save

1. Compose the template: type, text, variables (first name…).
2. Review; sample-send when possible — avoid final Submit to the full base from a tutorial session.
3. Watch the report; label responders for manual inbox follow-up.

Common mistakes

• Broadcasting everyone without labels or a valid Message Tag.
• Forgetting Exclude so buyers get the offer again.
• Using broadcast instead of a human reply to a hot inbox thread.
• Mixing this with Sequence — Sequence is drip; this is one-off labeled blast.

Related

Broadcast · Tags · Inbox · Non-spammy