Post-back Manager for reply templates

Post-back Manager stores reply templates fired by buttons, persistent-menu items, or postback payloads. Path: Facebook Tools → Bot Manager → Page → Post-back Manager → Change Settings. Start on a non-production lab Page.

Before you start

1. Enable Bot Connection for the Page.
2. Sketch text + buttons (label + destination).
3. Agree on clear naming before creating dozens of templates.

1) Open the template list

1. From Bot Manager open Post-back Manager → Change Settings.
2. You should see the template table with search and New auto-reply.

2) Create a Postback template

1. Click New auto-reply.
2. Name it, set Parent/Child if shown, optionally attach labels/sequences.
3. Add reply blocks (text/media/buttons) and set each button destination.
4. Configure typing/delay if needed, then save.

3) Wire and test

1. Attach the template from Persistent Menu, keywords, or Flow Builder.
2. Test in a real Messenger thread.

Practical tips

• Use clear names your team can recognize in dropdowns.
• Unlink before deleting a template still in use.
• Export bot settings before mass cleanup.

Common mistakes

• Duplicate names causing wrong dropdown picks.
• Buttons with missing destinations.
• Editing production while testing another Page.

Next step

Persistent menu · Keywords · Ice breakers