A “first comment” is a short space under the post that frames price and the next step. ChatLik has two different technical paths — mixing them breaks operations. Path one: Auto Comment Campaign in comment-growth tools. Path two: the First comment field inside Post Studio in Social Scheduler.
One-line difference
The standalone campaign can comment on posts (often new ones) even if they were published from the mobile app. The Scheduler field comments once with the post you schedule inside ChatLik.
When to use the standalone campaign
- Content team publishes from the native app
- You need multiple comment variants and repetition
- You want a page-level campaign that stands alone
How-to links
Facebook campaign · Instagram campaign · Full comparison.
When to use the Scheduler field
- Most publishing happens from ChatLik
- You want the comment in the same scheduled publish wave
- You use Page Profiles and AI tools inside Studio
Scheduler links
Facebook from Scheduler · Instagram from Scheduler.
Copy templates
- Clear price + size question
- Short promo code + DM invite
- One-line shipping note by city/governorate
- Ask for a keyword comment tied to reply automation
Reach-killing mistakes
Copying the caption verbatim, novel-length comments, running both tools unintentionally, and leaving stale prices for weeks.
FAQ
Same as visitor reply automation?
No. First comment/campaign = from the Page. Reply automation = answers to people’s comments.
Works on Reels?
Yes — especially Instagram; keep the CTA in one short line.
7-day plan
- Decide your primary publish source
- Enable one Page first-comment path
- Write 5 templates
- Attach visitor reply automation on your top two posts
- Review serious DMs after a week
Related: Compare · Why it matters · Reply automation.


