A good broadcast feels personal and timely. A spammy one repeats a generic offer with no recent permission or value — raising blocks, opt-outs, and template costs. See WhatsApp pricing and the Broadcast UI guide.
Write the segment rule first
One written rule the team can apply without debate (e.g. engaged in last 7 days, or label Interested excluding Do not message). “Everyone” is noise. Messenger: build labels in Subscriber broadcast.
Before send
- Clear reason tied to recent behavior.
- Approved WhatsApp template / correct Message Tag when required.
- Value in the first line; one next step only.
- Internal sample of 10–20 recipients first.
UI path without the spam pattern
WhatsApp: approved template → Send Campaign → Campaign Dashboard. Messenger: Subscriber broadcast with labels + Message Tag. For staged drips use Sequence campaigns — not endless one-off blasts.
After send
- Watch delivery/failures immediately.
- Staff the inbox for hour one.
- Stop repeats if blocks/unsubscribes spike.
- After seven days: delivery, opt-outs, attributed orders vs template cost.
Fatal mistakes
- Daily identical blasts to everyone.
- Cold promo outside the window without template/tag.
- Ignoring complaints and resending immediately.
- Leaving a seasonal sequence running after the offer ends.
3-day plan
- Day 1: segment rule + template/tag ready.
- Day 2: internal sample → adjust copy.
- Day 3: measured expand or stop; document the lesson.
Related
Broadcast · Tagged broadcast · WA campaigns · Pricing
