WhatsApp Business message pricing is Meta’s Cloud API model — not a ChatLik flat rate sheet. You are billed mainly on delivered templates, by category and recipient country. This guide explains official concepts and how to operate a store in ChatLik without inventing numbers.
Official sources first
Always use Meta WhatsApp pricing docs and WhatsApp Business rate cards. Rate cards may update up to four times per year.
Per-message pricing
- Charges apply on template delivery.
- Rates vary by category and recipient country calling code.
- Non-template replies inside an open customer service window are generally not billed as templates.
- Utility templates sent in response inside an open window are free as of July 1, 2025 (confirm in Meta docs).
Template categories
Marketing — promos and re-engagement (usually highest cost). Utility — order/shipping updates. Authentication — OTP.
ChatLik vs Meta billing
ChatLik manages Cloud API templates, broadcast, autoreply, flows, and inbox. WhatsApp message fees are billed by Meta on your business account — separate from ChatLik subscription or AI credits.
