Automation without governance creates complaints faster than it saves time. Avoid untested launches, stale prices, missing escalation, ignored reports, one-copy-for-all-channels, and boiling the ocean on day one.
48-hour fix
- Pause only the broken path
- Fix copy/price
- Retest
- Relaunch narrow
- Write a two-line lesson
Silent failure
Wrong Page/account on a campaign or expired offer copy can look “fine” in reports while selling nothing.
FAQ
Turn everything off?
No — pause the broken path only.
AI a mistake?
Yes if knowledge is stale — tighten instructions and sample weekly.
Related: أهمية الأتمتة · أخطاء الحملات · أتمتة التعليقات · الصندوق الوارد.
